Fujifilm Unveils the Development of its First Filmmaking Camera “FUJIFILM GFX ETERNA” [Camera Battery]
Fujifilm Unveils the Development of its First Filmmaking Camera “FUJIFILM GFX ETERNA”
TOKYO, November 12, 2024 – FUJIFILM Corporation announces that it is currently in the process of developing its first-ever filmmaking camera, the “FUJIFILM GFX ETERNA” (GFX ETERNA), with plans for a release in 2025.
The GFX Eterna: Key Features and Specifications
Sensor Size and Resolution: With a larger-than-full-frame sensor, the GFX Eterna offers a cinematic depth of field and texture not commonly found in smaller sensors. This larger sensor is designed for filmmakers seeking rich detail, a broad dynamic range, and high fidelity in both highlights and shadows. Although Fujifilm hasn’t yet specified the exact resolution, early hints suggest it will stand in competition with high-resolution cinema cameras such as Blackmagic’s URSA Cine 17K, promising ultra-high clarity that extends beyond conventional 4K standards.
Sensor Size and Resolution: With a larger-than-full-frame sensor, the GFX Eterna offers a cinematic depth of field and texture not commonly found in smaller sensors. This larger sensor is designed for filmmakers seeking rich detail, a broad dynamic range, and high fidelity in both highlights and shadows. Although Fujifilm hasn’t yet specified the exact resolution, early hints suggest it will stand in competition with high-resolution cinema cameras such as Blackmagic’s URSA Cine 17K, promising ultra-high clarity that extends beyond conventional 4K standards.
High Dynamic Range: Dynamic range is critical in cinematography, and the GFX Eterna promises superior detail retention across extreme lighting conditions. This capability will likely enable filmmakers to work seamlessly in various lighting environments, from the bright daylight of outdoor shoots to the controlled lighting on sets. This is particularly valuable for medium format, where detail in highlights and shadows can define the immersive look of large-format cinematography.
Eterna Color Science: At the heart of the GFX Eterna is Fujifilm’s Eterna color profile, highly praised for its warm color tones and organic, filmic look. With color science that harks back to analog film, this technology delivers a level of color accuracy that cinematographers love for its gentle, natural look, making it a go-to choice in Fujifilm’s GFX100 series and other GFX models.
The “GFX ETERNA,” currently in development, is set to revolutionize film production. Leveraging Fujifilm’s expertise and experience in the field of filmmaking, the company will combine the exceptional capabilities of Fujinon lenses with the advanced technology of the “GFX series.” Aptly named “GFX ETERNA,” it aspires to become a driving force in shaping a new era of filmmaking and dedicate to contributing to the creation of timeless cinematic masterpieces.
In addition to the development of the “GFX ETERNA”, Fujifilm is also working on the development of a power zoom GF lens that is optimized for this G mount camera, planned to have actual focal length of 32-90mm, and a mount adapter from G to PL mount lenses, widely employed in film production.
As the demand for producing various types of videos such as feature films, short films, documentaries, and web content continues to grow, there is a growing need in the film production industry for high-quality videos that can be produced quickly and inexpensively. In preparation for the launch of the “GFX ETERNA”, Fujifilm will conduct rigorous field tests, while expanding its product line-up to enhance the “GFX system”. Through these efforts, Fujifilm is committed to contributing to the video production with high-quality and productivity across a wide range of fields.
2024-11-13 16:13
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